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Are You Risking Your Health Through Lack of Sleep?
A few weeks back having been woken up by my particularly noisy two year old at 5.30am (again), I began to research something I’d heard briefly about in a pub conversation. I looked up “circadian...
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How to Re-Purpose Someone Else’s Content and Get 8633% More Shares
I’ve very often seen headlines like that and though “PAHHH! Marketing hogwash!” but, dear reader of the interwebs, I’m going to share with you something I did that got me exactly that much more...
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What Can Glastonbury Tell Us About Content Marketing?
Often in content marketing we talk about giving things away for free whether it be software, information or actual products. In fact doing things for free has been a cornerstone of good marketing since...
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When Hiring a PR Agency it Makes Sense to Choose the Right Technology Focus
Technology PR is an area in which I’ve only really recently become involved. Being more of a “rounded” content marketer who deals with all sorts of industries, focussing on one particular marketplace...
View ArticleFour Tips for a Happy Project Manager
The life of a project manager is tough. Expectations, deadlines, staff issues – they all transpire to ensure that your Monday is going to be tough, let alone the rest of the week. Working for a project...
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Google’s Testing a Way of Telling People Your Website Is Slow
Making your website load quickly is a good idea. People hate waiting around for pages to load and as our attention spans gets ever shorter, having information delivered right now gets even more...
View ArticleGo Mobile or Go Home
It’s already been well reported that Google is about to start to take more notice of whether a website works well on mobile or not. This change has been on the cards for some time, so it shouldn’t come...
View ArticleUnderstand This One Thing About Google, And Your SEO Will Be Easy
I hate to break it to you, but you’ve probably got Google all wrong. Most people got it wrong and in doing so, they ended up floundering with poor rankings and terrible websites. SEO companies got it...
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Do You Manage Your Social Media Accounts Effectively?
Way back in 2008(ish), I was asked if I used Facebook and Twitter. I had accounts, but I never used them because, and I quote, “I really can’t see the point of telling everyone what I had for...
View ArticleWireless Charging Technology – Will It Work Any Time Soon?
If you’re old enough to remember when mobile phones first appeared, you’ll know that the first ones were huge devices that you certainly couldn’t fit in your pocket. In fact, some of the better quality...
View ArticleSEO v Content Marketing – Why All the Confusion?
If you’ve been in business for a while, you’re probably familiar with the concept of breakfast clubs. These are where groups of people, usually local to the area, will get together at some ungodly hour...
View ArticleOld Spice Just Used Instagram Perfectly, Here’s How
Like many acts of utter genius, how Old Spice just used Instagram is so perfectly simple that it was just crying out to be done. But we were all looking for something far more complex and missed it....
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These People Are Using Periscope and Winning More Business, How Can You?
I remember clearly the day I heard about Periscope. It had come up as a new news item, and I read it a couple of times to make sure I totally “got it”. If you’re still in the dark about this new take...
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Even Manufacturers Need a Marketing Strategy
In all my years working in the manufacturing sector, I never once heard anyone in the marketing departments say the word “strategy”. Well, I did hear that word, but they didn’t really mean it. Usually...
View ArticleWhy Counting Links Is the Wrong Tactic
I’ve just come off a phone call with a client that has got me thinking quite hard about just how difficult this whole Google ranking lark is. It’s no wonder people get confused. You see, if you scour...
View ArticleShould Marketers Even Attempt to Compete With the Torrent of New Daily Content?
There is, as the saying goes, “nothing new under the sun”, however, every day we get bombarded with new content. New ways of doing things are always vying for prominence in my inbox and new websites...
View ArticleWhy Investing in Training Will Almost Always Give a Positive Return on...
They say that practice makes perfect, and it is true not only with anything creative but also with the working world. Training is an integral part of making any company efficient and profitable....
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AMP Pages Could Give You Great Mobile Results – And it’s Simple and Instant!
Unless you’ve been living in a cave for the past few years or managed to blag a ticket to Mars, then you’ll know that the mobile web is growing fast. However, mobile web, for all the fancy-pants...
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The 5 Most Important SEO Tips For New Websites
markusspiske / Pixabay During any working week, it’s likely I’ll be asked a couple of times by small business owners for my advice on their new website. They’ve heard that they need to be found in...
View ArticleIs Being a Franchisee Right For Me?
If you’ve considered running your own business, you will have already done some research into how you form the company, handle your accounts and what type of corporation you will become. You may have...
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I’m a Small Business. Should I Still Be Using Leaflets & Flyers?
We now live in a digital age. Most things we do have a digital equivalent. Instead of magazines, we read websites, instead of Rolodex and address books we have mobile phone apps, and instead of...
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Apple’s iPhoneX Face Security Isn’t as Secure As They’d Like You to Think
Keeping our data secure is an important aspect of modern life, especially these days as we seem to carry very personal information about ourselves and others on easily mislaid slabs of glass and...
View ArticleGDPR – Let’s All Calm Down a Bit, Shall We?
GDPR is getting to be like Y2K preparations. It seems everyone is talking about it as if there will be Armageddon on the 25th May unless we all run around burning files and throwing hard drives off...
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The Remote Working “New Normal” May Be a Lot Less Secure
For us in the digital marketing business, adapting to working from home has been a lot easier than for other companies. We tend to work from a laptop, so it doesn’t matter where we are. I have an...
View ArticleEven High Street Businesses Will Need to Go Digital After Lockdown
Up until the end of December 2019, there were still many businesses steadfastly holding out from having a website, and even more of them didn’t feel the need for any kinds of digital marketing. Most of...
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