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Keeping on Top of Your Content Marketing With Project Tools
I’m pretty sure you’re fed up of hearing that “SEO is dead” and the only way you can get good rankings these days is to invest all your time in “content marketing”. Google has been at war with the...
View ArticleThink Websites Are Looking After Your Passwords? Think Again…
Today I had a bit of a shock. I found that a website I used to be a member of stored its passwords in text files in an open and freely available directory on their server that anyone could access. Now,...
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Time Tracking in Basecamp and Project Bubble
I’ve already said in a previous post that I really like Project Bubble. I’ve recently used it to complete a project in super-quick time by keeping everything in one place and with the recent...
View ArticleThose Constant Email Marketing Questions…
Last week I was at a networking event where we all introduced ourselves and explained a little bit about what we do. I usually call myself a “digital marketer” at these events because “SEO” seems to...
View ArticleWhy Email Marketing is More Effective Than Social Media
As I tucked into my Easter lunch this year (pizza, long story), my wife passed me a brochure that had turned up in the mail from a local discount warehouse. There were some roof bars for sale and...
View ArticleBeware the Rise of Business Advisors
According to the news, we’re properly on our way out of the recession that’s held us in a vice-like grip for the past five years or so and we can all breathe a sigh of relief. That’s absolutely fine if...
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Are You Risking Your Health Through Lack of Sleep?
A few weeks back having been woken up by my particularly noisy two year old at 5.30am (again), I began to research something I’d heard briefly about in a pub conversation. I looked up “circadian...
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How to Re-Purpose Someone Else’s Content and Get 8633% More Shares
I’ve very often seen headlines like that and though “PAHHH! Marketing hogwash!” but, dear reader of the interwebs, I’m going to share with you something I did that got me exactly that much more...
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What Can Glastonbury Tell Us About Content Marketing?
Often in content marketing we talk about giving things away for free whether it be software, information or actual products. In fact doing things for free has been a cornerstone of good marketing since...
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When Hiring a PR Agency it Makes Sense to Choose the Right Technology Focus
Technology PR is an area in which I’ve only really recently become involved. Being more of a “rounded” content marketer who deals with all sorts of industries, focussing on one particular marketplace...
View ArticleFour Tips for a Happy Project Manager
The life of a project manager is tough. Expectations, deadlines, staff issues – they all transpire to ensure that your Monday is going to be tough, let alone the rest of the week. Working for a project...
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Google’s Testing a Way of Telling People Your Website Is Slow
Making your website load quickly is a good idea. People hate waiting around for pages to load and as our attention spans gets ever shorter, having information delivered right now gets even more...
View ArticleGo Mobile or Go Home
It’s already been well reported that Google is about to start to take more notice of whether a website works well on mobile or not. This change has been on the cards for some time, so it shouldn’t come...
View ArticleUnderstand This One Thing About Google, And Your SEO Will Be Easy
I hate to break it to you, but you’ve probably got Google all wrong. Most people got it wrong and in doing so, they ended up floundering with poor rankings and terrible websites. SEO companies got it...
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Do You Manage Your Social Media Accounts Effectively?
Way back in 2008(ish), I was asked if I used Facebook and Twitter. I had accounts, but I never used them because, and I quote, “I really can’t see the point of telling everyone what I had for...
View ArticleWireless Charging Technology – Will It Work Any Time Soon?
If you’re old enough to remember when mobile phones first appeared, you’ll know that the first ones were huge devices that you certainly couldn’t fit in your pocket. In fact, some of the better quality...
View ArticleSEO v Content Marketing – Why All the Confusion?
If you’ve been in business for a while, you’re probably familiar with the concept of breakfast clubs. These are where groups of people, usually local to the area, will get together at some ungodly hour...
View ArticleOld Spice Just Used Instagram Perfectly, Here’s How
Like many acts of utter genius, how Old Spice just used Instagram is so perfectly simple that it was just crying out to be done. But we were all looking for something far more complex and missed it....
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These People Are Using Periscope and Winning More Business, How Can You?
I remember clearly the day I heard about Periscope. It had come up as a new news item, and I read it a couple of times to make sure I totally “got it”. If you’re still in the dark about this new take...
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Even Manufacturers Need a Marketing Strategy
In all my years working in the manufacturing sector, I never once heard anyone in the marketing departments say the word “strategy”. Well, I did hear that word, but they didn’t really mean it. Usually...
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